March 18, 2015 - Twenty-one adiology practices that showed the most creativity, effectiveness, innovation, performance and success in the marketing their practice earned gold, silver and bronze in the tenth annual Quest Awards put on by The Radiology Business Management Association (RBMA).

Volunteer judges selected a Gold, Silver and Bronze winners in each of five categories according to the degree to which the contest entry met or exceeded the entrant's strategic objective; the creativity and originality of the entry; and the quality of the marketing execution. A final People’s Choice category was awarded based on popular vote from all 2015 Building Better Radiology Marketing Programs seminar attendees.

The 2015 winners are as follows: 
Website 

•     Gold – Charlotte Radiology
•     Silver – Raleigh Radiology
•     Bronze – Radiology LTD

 

Advertising 

•     Gold – Radiology Associates LLP
•     Silver – Charlotte Radiology
•      Bronze – Holmdel Imaging

 

Patient Marketing 

•     Gold – Medical Imaging of Fredricksburg
•     Silver – Armada Medical Marketing
•     Bronze – Austin Radiolgical Association

 

Physician Marketing 

•     Gold – Mountain Medical Physician Specialists
•     Silver – Charlotte Radiology
•     Bronze – Raleigh Radiology

 

Cause-Related Marketing 

•     Gold – Mountain Medical Physician Specialists
•     Silver – Zwanger-Pesiri Radiology
•     Bronze – Armada Medical Marketing

 

Ideas that WOW 

•     Gold – Radiology Associates
•     Silver – Charlotte Radiology
•     Bronze – Radiology LTD

 

People’s Choice 

•     Gold – Radiology Associates
•     Silver – Marketing Works
•     Bronze – Radiology Associates

Image courtesy of Charlotte Radiology's blog at http://www.charlotteradiology.com/

The winners were unveiled at the final lunch of the Building Better Radiology Marketing Programs seminar. The contest is now a decade-long tradition with the RBMA because it not only recognizes excellent work by RBMA members, but it also offers all RBMA members an opportunity to see the scope of work being produced nationwide and gain new ideas. For more information on the RBMA Quest Awards and a list of previous year’s winners visit http://www.rbma.org/Quest_Awards/.